Green Imagery – Is it Worth the Risk?
The Softly Spark
SEPTEMBER 15, 2024
FTC Shows How NOT to Use Green Imagery The FTC’s Green Guides, first introduced in 1992 and last updated in 2012, are currently under revision to tackle the growing issue of greenwashing. “A marketer’s advertisement features a picture of a laser printer in a bird’s nest balancing on a tree branch, surrounded by a dense forest.
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