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Sustainable products are experiencing growth in both profits and consumerdemand. To successfully market your sustainability efforts, you must carefully navigate the fine line between legitimate marketing and greenwashing. Consumers today expect transparency, proof, and meaningful action.
In today’s competitive business landscape, consumersdemand a continuous cycle of new products and services, and the gap between each launch is shrinking. What’s more, these poor relationships limit the effectiveness of innovation, preventing organisations from keeping pace with end-user demands.
In this way, they can be ready to face a crisis like Covid-19 or various other potential challenges — extreme weather caused by climate change, consumerdemand for sustainable and ethically produced goods, trade wars or political tensions, to name a few. .
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