Remove Consumer Demands Remove Supplier Remove Sustainability
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How Procurement can help to drive Supplier-led innovation

ivalua

In today’s competitive business landscape, consumers demand a continuous cycle of new products and services, and the gap between each launch is shrinking. Suppliers offer an excellent source of knowledge to help businesses rapidly innovate. Alex Saric, Chief Marketing Officer, Ivalua. Cost-focused approaches block innovation.

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Your Guide to Sustainability Labeling and Avoiding the Risk of Greenwashing

The Softly Spark

Sustainable products are experiencing growth in both profits and consumer demand. To successfully market your sustainability efforts, you must carefully navigate the fine line between legitimate marketing and greenwashing. Consumers today expect transparency, proof, and meaningful action.

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How Modern Software Empowers Procurement with Agility and Resilience in Times of Crisis

ivalua

In this way, they can be ready to face a crisis like Covid-19 or various other potential challenges — extreme weather caused by climate change, consumer demand for sustainable and ethically produced goods, trade wars or political tensions, to name a few. . Balancing New Priorities Makes Procurement More Valuable.