This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sustainable products are experiencing growth in both profits and consumerdemand. To successfully market your sustainability efforts, you must carefully navigate the fine line between legitimate marketing and greenwashing. Consumers today expect transparency, proof, and meaningful action.
In today’s competitive business landscape, consumersdemand a continuous cycle of new products and services, and the gap between each launch is shrinking. Alex Saric, Chief Marketing Officer, Ivalua. This means companies are under more pressure than ever to innovate at pace. Cost-focused approaches block innovation.
In this way, they can be ready to face a crisis like Covid-19 or various other potential challenges — extreme weather caused by climate change, consumerdemand for sustainable and ethically produced goods, trade wars or political tensions, to name a few. .
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
52 
Let's personalize your content