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They tend to focus on the user experience first (so sales can show a slick demo that conceals limitations) but struggle to achieve deeper levels of integration. In the S2C Wave, Forrester notes that “[w]e view Coupa’s assembly of products on different code bases as suboptimal compared to the organic suites of its leading competitors.”
They tend to focus on the user experience first (so sales can show a slick demo that conceals limitations) but struggle to achieve deeper levels of integration. In the S2C Wave, Forrester notes that “[w]e view Coupa’s assembly of products on different code bases as suboptimal compared to the organic suites of its leading competitors.”
We went through a press release writing exercise to understand what we wanted to build, says Jolene Newton, Vice President of Platform ProductManagement at Benchmark Education. That was an incredible experience that helped us determine what we wanted to accomplish.
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