Retail Sustainability Transparency 
The Softly Spark
JANUARY 13, 2025
Sustainable products are experiencing growth in both profits and consumer demand. To successfully market your sustainability efforts, you must carefully navigate the fine line between legitimate marketing and greenwashing. Consumers today expect transparency, proof, and meaningful action.
The Softly Spark
AUGUST 24, 2023
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. We’re the platform.” You can learn more about selling with Wayfair here.
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The Softly Spark
JULY 6, 2023
In today’s rapidly changing world, sustainability has emerged as a critical factor for businesses seeking to thrive and make a positive impact. To demonstrate their commitment to sustainable practices, many organizations are turning to certifications and ecolabels.
ivalua
APRIL 27, 2023
Ivalua Spend Management Insights [ivory-search] A Balancing Act: Drive Sustainability while Managing Cost and Risk April 27, 2023 | | Supply Chain by Vishal Patel Cost, Risk, and Sustainability. Those are three hot topics in the enterprise today. When I say technology, I’m not talking about spreadsheets,” White said.
AWS Public Sector
SEPTEMBER 30, 2024
With end-to-end supply chain transparency and data creating a virtual digital twin of global logistics operations, use cases in the transportation sector target frictionless delivery experiences. Retail Consumer expectations for personalized and seamless shopping journeys continue rising across retail channels.
The Softly Spark
SEPTEMBER 18, 2023
A new sustainability initiative , Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. In addition, Walmart has the advantage of having both retail and online stores.
The Softly Spark
DECEMBER 28, 2023
The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive, an anti-greenwashing law, the days of casual and unverified claims are now over. It is imperative that brands craft a compelling sustainability narrative that is both clear and transparent.
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